Creating strong brand awareness among the targeted market is very important. The stronger your brand, your targeted market will be more aware to your brand and tend to choose its products. Even when there are so many strategies to build brand awareness, it is still a very challenging work for any marketing department. It is more than just creating sales leads but making long lasting impression.
Most marketing campaign is focusing on creating new market. The emphasis is to widen the market base and attract more prospective customers. Off course, that’s an important strategy but the current customer base is also important segment. It is important to make sure they have strong awareness to your brand to make sure they will remember it when making future buying. Strong brand awareness also means they won’t hesitate to recommend the products to other people and we all know how huge the impact of personal recommendation. It is said that maintaining strong brand awareness among current customer base is even harder than creating strong brand image. Referral marketing is one of strategies. It encourages customers to refers the products on social media with incentives of getting the rewards. There are many platforms and services focusing on referral marketing such as extole.com. Using their services will help manage referral marketing campaign more effectively.
Don’t lose the momentum you get from referral marketing campaign. Collect their feedback through various social media platforms and funnel one feedback on certain platform to other social media platforms. But don’t forget, you will also need to have a smart way to introduce your brand. It is including creating attractive and easy to remember tag line or iconic brand logo. In that case, people would happily share it even without any incentives. It is about understanding more your own brand and products and your customer base.